In the era of the web searching educated prospect...how can you gain an edge and get the sale?

In this era of the educated prospect that the web facilitates via everyone’s ability to search online, The prospect’s awareness of product, services and competitive offerings is often there before you are. So, how do you, as a sales type, approach making a sale in this era of the educated prospect?

You know, its not a matter of “lack of skills”. Our skills are still there. Its just learning how to adapt them to the "web as the new word of mouth and search" realities of our potential customers.

Their reviews of your businesses and competitors can tell us a lot re how our target audience likes to shop and what’s important to our target audiences. We should Google to find reviews of us and our competitors and really learn from them. In our newsletters we send if we ask about the issues we find, ask what’s important and look for comments, we can surely come to see patterns of what’s important to our prospects. Then, we can use what we learn an now know to have a discussion with a prospect from a basis of understanding them and their needs, not guessing at it.

Its not just price that makes a sale, its perception by the prospect of the value a seller brings into the evaluation as an “expert”.

In our prospecting and selling approach, I think we have to accept that we are starting with a much better prepared "prospect" that has researched online and already has a good feel for what they want.

Asking what research they have done, what they found out as we begin the face to face sales process and hearing it will actually help us hone in on a prospects actual likes and wants. We will look exceeding great then compared to our competition, be perceived as genuinely trying to make a good match for our prospects and the trust that creates should lead to a lot more sales.

What we hear must be shared with "Marketing", our internet sales people and our product development people. They then have real world derived "needs" to focus on and appeal to if we do that for them and our reach outs, ads, messaging will work in a powerful targeted way to help us acquire paying customers.

Regards, Neil Licht, privacy internet investigator, Repuration911 and Hereweare. callhereweare@verizon.net , ndlicht@reputation911.com

Internet Business Reputation Management-Why and how to do it by Neil Licht, VP Of Online Reputation Management for Reputation911

Your online reviews are now a key element in how a buying decision is made. If left unmanaged they can drive people away from you and not to you.

So what can you do to protect your online reputation? by Neil Licht, VP Of Online Reputation Management for Reputation 911

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90% of consumers say they find online reviews a trustworthy source for product and services.

89% of consumers say online reviews have the power to make or break a buying decision.

4 out of 5 consumers have changed their minds about purchasing a recommended product or service based solely on negative information they found online.

This is up from just 67 percent of consumers who said the same in 2010 according to the new 2011 Online Influence Trend Tracker from Cone Inc.

A positive online review can do more then just make or break a customers buying decision !

Google knows that people are influenced more by what customers say than what your website says and now uses business reviews as part of its methodology in determining search rankings.

Business reviews have now become an important part of local search strategies for many businesses and why Reputation Companies like Reputation911 who can monitor online reviews in real-time are in such high demand.

Restoring, Protecting and Promoting a clients Online Image is how Reputation911 gains a competitive edge for it’s clients in this new digital age.

My Online Reviews - Business Reputation Product Highlights:

• Analyze your online business image
• See what is being said about you
• Identify online threats & opportunities
• Remove negative reviews and online threats
• Publishing positive reviews across all social media sites
• Increase site traffic
• Create a high level of  authenticity and visibility
• 24/7 real-time monitoring
• Dedicated Reputation Manager
• Guaranteed Results

Managing an effective Online Review Campaign is more then just flooding the Internet with “Business Approved” reviews that only accumulate on one or two 3rd party sites which customers are now starting to see as being Fake.

A client doing it this way may think they have a great reputation online via a single site, but then disproportionately negative reviews on all other sites still prominently show up.

That makes the Approved Site look suspicious and fake to customers. Thus, protecting and managing your online presence really needs the 24/7 attentention from a company that does nothing but that.

To learn more about how we can build an online Internet Reputation Management campaign for your business call us today for a confidential consultation Online Reputation Managers at 1-866-MY-REP-911 x201