Showing posts with label Creating A Small Business Website. Show all posts
Showing posts with label Creating A Small Business Website. Show all posts

Monday, June 4, 2012

How To Get Help Designing A Small Business Website

You have a small business and want to expand into the online world to help grow your presence and sales. You want potential customers to be able to find you on the web. You want current clientele to have something to come back to and refer their friends. You want to be able to show your wares, take orders online, explain who you are and what you do, show folks how to get to your location(s), or just have something that will generate buzz for the locals. Whatever the "why" is for you having a website doesn't really matter.

You might even already have a website but it's looking old and stale. You want to start all over with something that works better for today's online market.

The big question is this....

How do I do that?

In other words ... you know you want a business website. But .... you don't know what the next step is. Or the step after that. Or the step after that.

So how do you get started designing your dream small business website?

Can you do it yourself, or can someone do it for you if you tell them what you want?

The answer to those two questions is "yes" ... and "yes".

To get those questions answered ... and any other question you can think of ... there's a simple to use service perfect to help you navigate the maze of steps and potential confusion. They make it easy for you.

All you have to do is relax, and ask here:

How To Design A Small Business Website

The benefits to you of using this service are enormous...

* one-to-one human contact

* personal

* REAL

* no FAQ to read, you can ask ANYTHING

Again, just contact them here and ask whatever you like .... they'll help you design a small business website that really works to do what YOU want it to do:

How To Design A Small Business Website

Thursday, March 15, 2012

Small Businesses That Don't Have A Website .... Why Not?

If you're one of the small business owners who doesn't have a website and you're easily offended, don't read on.

Now, the more I think of this, the more I realize that the small business owner is still thinking like a car-repair guy, like a contractor, like a lawyer, like a pizza man, like a limo service guy, and they're NOT thinking like a BUSINESS MAN/WOMAN.

THEREFORE, they do not recognize the OPPORTUNITY that this TOOL (called a web site and the internet) represent. They are not thinking about the business benefits, not doing a cost/benefit analysis, not researching what a low cost of customer acquisition this can provide, etc. They're not thinking about gaining another customer, increasing customer value, increasing customer purchasing frequency... What they ARE doing is trying to make a better pizza, install a roof faster and more securely, learning about building code, trying to win that case in court, etc.

THEN, they're thinking, "my product/service is so good that it will sell itself. My business runs on word of mouth." Not realizing there's no such thing. The customer will go to the next pizza joint if it's just as good, but more convenient, cheaper, or whatever. The customer will ALWAYS go to the business that markets itself to the prospect in such a way that the prospect is persuaded to come in and then satisfied beyond expectation, and then GUIDED through a carefully thought-out process to bring him/her back, and a system of generating referrals.

THAT, my friends, is what I see as the main reason why small business owners don't have a web site. They're not thinking like a business person, but rather like the best (fill-in-the-blank) at what they do. So, since this tool doesn't help repair shoes, install roofs, solve cases, kill disease, or make a better burger, it's a topic they'll put on the back burner until... well... they have more time. And nobody ever has more time.

The job now is for the small business owner to realize he/she needs to put on their business hat, and discuss business, and what he/she needs/wants to accomplish with their business, and then find a website services that can help them accomplish that.

Once he/she puts on the BUSINESS hat, then the topic of having a web site, designing it right, having the right tools attached to it (autoresponders, contact info capture page, upsells/cross-sells/downsells, special offers), having the right promotional strategy (SEO, PPC, articles, video, blogs, social media, etc) ... THEN this will make sense to him/her, and then they'll see the real beauty of having a website presence because their small business will flourish!

Put on your business hat and take advantage ot this resource ... it'll help you get online quick, easy, and cost effectively:

Small Business Website

Monday, March 12, 2012

Does Your Small Business Have A Website?

As a small business owner you need to seriously consider having an online presence. If you don't have a website for your small business you're losing customers.

I've read statistics of anywhere from 65 to 90% of searches for information/pre-purchase is online. Even if you are really conservative and say 50%, that's half of your potential business who will likely not find you if you aren't online. It doesn't have to be expensive or fancy for many businesses, but it does need to answer the basics and give a sense of who/what you are. Are there those customers who never hit a keyboard? Sure, but the question is, can you stay in business by only serving that group?

A website is a MUST in today's economy and integration with social media is a tool that gives even the busiest professionals real-time access and the ability to market themselves both locally and globally.

I believe one of the main reasons small business have avoided a website is cost and time. I've seen in the past web designers/developers charging a premium that scares even me...never mind shoe-string-budget minded organizations. A simple site should not require a second mortgage! And tools can be set up to help integrate social media and keep content fresh with ease of use.

Building a simple site that enables as much hands on as possible, with integration of widgets and editable areas, is key. The challenges small business owners face are real and I can relate. But opting to not have a presence in today's economy is not a viable option.

I ask small business owners all the time why they don't have a Web presence and why they are not taking advantage of all the free advertising available to them on Local Search Directories - they're all still free IF you know how to get to the free options - and they just don't "get it". They don't know how a Web presence can benefit them or why they need to make themselves easy to find.

Building a web site (small and simple or super-complex with all the bells and whistles) will do absolutely nothing for anyone if it is not built implementing basic fundamentals of marketing and SEO. This requires thinking about the domain, tags, site description, media used in the site and file names, promoting the site (can be done for free), submissions to search engines, directories, etc... And, of course, the COPY and having the site designed specifically to accomplish what the owner wants it to accomplish.

If a site is just built, and those things are not taken into account, I sometimes make the comparison to having a beautiful brochure advertising the best product... at a trade show where you paid $ to have a booth... and your booth is a 3x6 table off in the back corner of the convention center between the loading-dock door and the staff restroom. NOBODY will find you. The WWW is a HUGE universe, and it takes thought to make it to the front of people's eyeballs if you have a product or service.

BUT .... not to worry. Here's a resource that makes it VERY easy and VERY cost effective to get a quality HIGH PERFORMANCE business website up and running. Simply click on the link and read all about it .... it's sure to put a smile on your face.


Websites For Small Business

Thursday, March 8, 2012

Every Small Business Needs A Website .... Period

Every small business needs a website ... period. I can't say it any plainer than that.

Think of it this way .... you spend money to get business cards and people toss them or lose them. You advertise in the newspaper or by mail .... and few read it. By contrast almost everyone today who searches for any product, service, etc. does so online. The number of potential customers you can reach at little cost is mind boggling. So missing out on this area is foolish.

Small business owners can think of their websites as their tireless, at-your-service, always-available, 24/7 "Online Sales Reps," able to continuously market their products and services on their behalf. If done well your website is a 24/7 on-demand and requested advertisement for what your company offers.

I am a total believer in the "every business needs a website" meme. But we also have to help small business owners realize that it won't cost them a lot of money--and time--to build and maintain their sites.

The bottom line is any business owner who cites price as the reason they don't have a website, haven't done their homework, or are just using it as an excuse.

The entire concept of business is ever evolving. What worked 5 years ago is not what works today if you want to keep up.

The internet is a business tool that builds on every aspect of marketing... being found, controlling your marketing message, engaging with customers, feedback, reviews, etc.

If you want to stay in the game, you need to welcome technology, learn how to use it and keep evolving. Does Home Depot need QR codes on their labels to do business? No. They do it to make it easier for a buyer to get information they are looking for that will make them pull the trigger to buy.

Does every type of business need to use all options there are out there? No, they need to figure out what works best for them and capitalize on it. Do they know what this is or how to do it? NO and that's why they need resources like this one that make getting a small business website up and running easy ....

Websites For Small Business

Monday, March 5, 2012

Small Business Website Resource

What I often hear from small business owners is that they don't believe they need to be online for one of two reasons:

1) they are a local business only and perceive the web as a tool for businesses who do business beyond their local area or ....

2) they think that since they are not actually "selling" anything online, with an e-commerce platform, that a website would be overkill for them ....

3) the belief that websites are simply too costly or difficult to design and maintain.

Over half of small business owners do not have a website, something I find shocking! With the ridiculously low barriers to entry in having a site (low costs to design, publish, and host), there's truly no excuse - other than lack of understanding.

Simply put .... the potential benefits to having an online presence are just too great to ignore.

So... the challenge is in the continual need to provide education within the small businessz community. It appears that we cannot overemphasize the importance / need for ALL businesses to have an online presence, and that we also need to help direct small business owners to the easy and affordable resources that exist that will help them join the online community.

Here's one highly regared resource I recommend without reservation ....

Websites For Small Business

Thursday, March 1, 2012

How A Local Small Business Can Have A Website

For a local small business the bottom line on having a website is ... "you need to do this". The benefits to a small business of getting online with their own website far and away overshadow any argument for not having one. Quite frankly ... there's nothing to be afraid of.

For those so inclined I can recommend at least 1 cost effective potential resource with both DIY (do it yourself) and custom (do it 4 me) website development options here ....

Website For A local Small Business

It's targeted to just the audience least likely to "get it" .... local businesses. The link includes sensible reasoning why a website is value added for the local business owner. Maybe reading the dialogue there will help a few to see the light.

I also have to state that ... 5 figures or high 4 figures for a basic business website is absurd. With the link above you'll get a high performance small business website at a price that will make your jaw drop ... in a good way.

Friday, December 18, 2009

The Ultimate Guide to Creating or Updating Your Small Business Website

Many small business owners and sole proprietors struggle to create a website. It’s simply not something they know a lot about and it’s usually far outside their own area of expertise.

Often they waste thousands of dollars on design and development to build a website that shows lots of creativity, uses the latest technological bells and whistles but doesn’t serve their business well, because they (or their web designer) did not know enough about marketing so they end up focusing on appearance rather than effectiveness.

Copying what others are doing is not the solution. Building a site that pleases your friends and family is not the solution. What if they are wrong too? And to make it worse, there's a lot of misleading information out there.

Fortunately “The Ultimate Guide to Creating or Updating Your Small Business Website” was created to help those people get off on the right track.

This is a guided program that takes you step by step through the foundational information you need to create a website that works for your business. Then you can go to a designer with all the relevant information - including your content - already defined. It increases your chances of creating a website that really makes sense for you . It saves you time and money along the way as well, and reduces frustration.

Here’s the link to find out more:

The Ultimate Guide to Creating or Updating Your Small Business Website