Every small business needs a website ... period. I can't say it any plainer than that.
Think of it this way .... you spend money to get business cards and people toss them or lose them. You advertise in the newspaper or by mail .... and few read it. By contrast almost everyone today who searches for any product, service, etc. does so online. The number of potential customers you can reach at little cost is mind boggling. So missing out on this area is foolish.
Small business owners can think of their websites as their tireless, at-your-service, always-available, 24/7 "Online Sales Reps," able to continuously market their products and services on their behalf. If done well your website is a 24/7 on-demand and requested advertisement for what your company offers.
I am a total believer in the "every business needs a website" meme. But we also have to help small business owners realize that it won't cost them a lot of money--and time--to build and maintain their sites.
The bottom line is any business owner who cites price as the reason they don't have a website, haven't done their homework, or are just using it as an excuse.
The entire concept of business is ever evolving. What worked 5 years ago is not what works today if you want to keep up.
The internet is a business tool that builds on every aspect of marketing... being found, controlling your marketing message, engaging with customers, feedback, reviews, etc.
If you want to stay in the game, you need to welcome technology, learn how to use it and keep evolving. Does Home Depot need QR codes on their labels to do business? No. They do it to make it easier for a buyer to get information they are looking for that will make them pull the trigger to buy.
Does every type of business need to use all options there are out there? No, they need to figure out what works best for them and capitalize on it. Do they know what this is or how to do it? NO and that's why they need resources like this one that make getting a small business website up and running easy ....
Websites For Small Business