What I often hear from small business owners is that they don't believe they need to be online for one of two reasons:
1) they are a local business only and perceive the web as a tool for businesses who do business beyond their local area or ....
2) they think that since they are not actually "selling" anything online, with an e-commerce platform, that a website would be overkill for them ....
3) the belief that websites are simply too costly or difficult to design and maintain.
Over half of small business owners do not have a website, something I find shocking! With the ridiculously low barriers to entry in having a site (low costs to design, publish, and host), there's truly no excuse - other than lack of understanding.
Simply put .... the potential benefits to having an online presence are just too great to ignore.
So... the challenge is in the continual need to provide education within the small businessz community. It appears that we cannot overemphasize the importance / need for ALL businesses to have an online presence, and that we also need to help direct small business owners to the easy and affordable resources that exist that will help them join the online community.
Here's one highly regared resource I recommend without reservation ....
Websites For Small Business