Wednesday, May 2, 2012

Videos for Session 4

First time here? 
  1. See the class description and frequently asked questions. 
  2. The course operates according to the flipped class, where team-based, experiential education (learning by doing) is central and video lectures and readings are there for support.
  3. If you'd like, form a team and follow along at http://venture-lab.org, like us on facebook and join the group, or follow the Google+ page.
  4. Start with the intro and course overview videos.
  5. See what some of the teams did for the last assignment and the description of the next below.
  6. View the videos for Sessions 1-3 to catch up here.
  7. View the interview with Andy Bechtolsheim here.


Session 4

Customer Development and Lean Startups

  • Videos
    • Video 4-1 - Customer Development
    • If you use a supported browser, you can view Youtube videos via the YouTube HTML5 Video Player, which may be more accessible for keyboard and assistive technology users. This can also be used to playback the video at a faster rate of speed. 
      Slides
           

    • Video 4-2
    • If you use a supported browser, you can view Youtube videos via the YouTube HTML5 Video Player, which may be more accessible for keyboard and assistive technology users. This can also be used to playback the video at a faster rate of speed. 
      Slides
           

    • Video 4-3-1
    • If you use a supported browser, you can view Youtube videos via the YouTube HTML5 Video Player, which may be more accessible for keyboard and assistive technology users. This can also be used to playback the video at a faster rate of speed. 
    • [Transcript download]
    • Slides

    • Video 4-3-2
    • If you use a supported browser, you can view Youtube videos via the YouTube HTML5 Video Player, which may be more accessible for keyboard and assistive technology users. This can also be used to playback the video at a faster rate of speed. 
    • [Transcript download] Slides
    • Video 4-3-3
    • If you use a supported browser, you can view Youtube videos via the YouTube HTML5 Video Player, which may be more accessible for keyboard and assistive technology users. This can also be used to playback the video at a faster rate of speed. 
  • Assignment
    • Work on OAP (update blog) - The team should brainstorm to find an idea and then fill in an initial hypothesis for each aspect of the business model canvas. 
        Next Deadline: May 12th for Identifying the market opportunity and testing your value proposition
      • Testing your "value proposition" with potential customers by talking with them face to face, the more face to face interviews with users/customers the better.

      • The people with a "technical" background on the team should focus on setting up and running these meetings.

      • Estimating the market size in dollars (or your local currency)
        Potentially doing a survey to gain more information about your target customers (see the Resources and Tools page for help). 

      Create a low fidelity version of your website with a splash page and email signup (the people with a business background on the team should do this). (see the Resources and Tools page for help)
      You can submit as many reports as you want for each task. All members of a group can edit the team submission, we keep your ten latest revisions, and you can revert back to any of them whenever you want. The team leader can "lock" a report meaning that none of the members can no longer edit it. Note that the team leader can unlock a report whenever they would like to.
      The goal is to test your value proposition, to figure out if your users really have the problem/need you're hypothesizing and to create a very simple version of the website for it.
  • Recommended Reading
  • Additional Resources