This week's videos are about entrepreneurial marketing and sales. I'm not giving a specific assignment to hypothesize and test these aspects of your business model since you have the OAP project assignment due soon. But these aspects should eventually be tested and experimented with as well as the videos indicate.
First time here?
First time here?
- See the class description and frequently asked questions.
- The course operates according to the flipped class, where team-based, experiential education (learning by doing) is central and video lectures and readings are there for support.
- If you'd like, form a team and follow along at http://venture-lab.org, like us on facebook and join the group, or follow the Google+ page.
- Start with the intro and course overview videos.
- See what some of the teams did for the last assignment and the description of the next assignment.
- View the videos for Sessions 1-3 to catch up here.
- View the videos for Session 4 here.
Session 5
Entrepreneurial Sales and Marketing
- Videos
- Video 5-1
- If you use a supported browser, you can view Youtube videos via the YouTube HTML5 Video Player, which may be more accessible for keyboard and assistive technology users. This can also be used to playback the video at a faster rate of speed.
- [Transcript download]
- Slides
- Video 5-2 Marketing
- If you use a supported browser, you can view Youtube videos via the YouTube HTML5 Video Player, which may be more accessible for keyboard and assistive technology users. This can also be used to playback the video at a faster rate of speed.
- [Transcript download]
- Slides
- Video 5-3 Sales
- If you use a supported browser, you can view Youtube videos via the YouTube HTML5 Video Player, which may be more accessible for keyboard and assistive technology users. This can also be used to playback the video at a faster rate of speed.
- [Transcript download]
- Slides
- Assignment
- Practice and create your OAP presentation and video
- Estimate the market size
- Talk to more customers face to face (preferred) and do a survey
- Update business model canvas, blog, and/or your website
- Recommended Reading
- Additional Resources
- More videos on ECorner on sales and marketing
- The Chasm Group web site, Geoff Moore's marketing strategy consulting firm.