Saturday, September 11, 2010

The role of Silicon Valley in the future of the automotive industry

See message below from Prof. Sven Beiker.

Dear Students,

This is Sven Beiker, you might know me as the instructor of "The Future of the Automobile". I am writing you today to let you know about a seminar that I will be co-teaching with faculty at the business school this fall. We want to put together a group of business and engineering students that will examine "The role of Silicon Valley in the future of the automotive industry". As you have been indicating interest in automotive topics in the past, you might also be interested in this course. Here is a brief summary of the 4 unit seminar (special enrollment process explained below):

S373 Bass Seminar Strategic Thinking in Action - In Business and Beyond:
The Future Role of Silicon Valley: Prospective Strategic Analyses
Robert A. Burgelman with the participation of Andrew S. Grove and other domain experts
The seminar’s aim is to develop participants’ ability to create strategically informed action plans that are imaginative, inspiring and workable in highly dynamic environments. The seminar’s pedagogy involves informed debate to evaluate and hone well-researched views by the participants and instructors, as well as the writing and presentation of position papers by small groups of seminar participants on the seminar’s focal theme. In the course of the seminar discussions, we aim to deepen our understanding of strategic dynamics and transformational change at the societal, industry and organizational levels of analysis.

The focal theme of the seminar will be “The Future Role of Silicon Valley: Prospective Strategic Analyses.” Within the overarching theme, we will research four sub-themes: semiconductor, computer, automotive, and U.S. employment. Domain experts have committed to co-leading the related sessions with the instructors, Sven Beiker will take over that part for the automotive group.

- 4 units, letter grade, Thursdays 12:00-3:00 PM, class room to be announced at GSB, see also attached class synopsis for details

Enrollment Process
When enrolling in a GSB course as a non-GSB student, certain rules apply. For instance, the GSB has different academic policies, grading, and academic dates and deadlines. Please review the GSB Grades section, as well as the 2010-11 GSB Academic Calendar.

You need the instructor's permission to enroll in this seminar. Therefore, we are asking all interested students to write a brief (1 page) essay discussing the question:
What can the automotive industry learn from Silicon Valley?
Think about new players in the automotive arena, suppliers, systems integration, product strategies, outsourcing, life cycles, innovation, funding, etc.

Please send your essay of maximum one page to Sven Beiker ( by Sept. 15th. We will notify you to proceed and enroll in the course shortly afterwards.

I am sure we will have a great class and tackle some very interesting questions together. Please let me know if you have questions about the enrollment process.

Enjoy your summer,
Sven Beiker

Sven A. Beiker, PhD
Executive Director, Center for Automotive Research at Stanford - CARS
416 Escondido Mall, Bldg 550 / Room 131, Stanford, CA 94305-4021
Lab Address: 473 Oak Rd, Stanford, CA 94305
office: +1 (650) 736-1504, mobile: +1 (650) 714-0536,