Marshall Goldsmith says "Mojo is: that positive spirit--towards what we are doing--now--that starts from the inside--and radiates to the outside. Mojo is at its peak when we are experiencing both happiness and meaning in what we are doing and communicating this experience to the world around us."
How important is this idea for small business? Should they spend a serious amount of time being concerned with it or are there simply more important things to think about?
In my opinion MOJO is not something that you directly work for, and there spending time trying to create it is counter productive. The first, and arguably most important action you can take to have more MOJO is to do the self work you need to in order to find your passion and align it with your business and the team you hire. It’s about knowing and living your personal values, purpose, mission and vision. You can’t directly create MOJO. What you can do is position yourself in an environment where you can more easily have MOJO. You can also practice the necessary skills to that you are prepared to maximize your time with MOJO when it comes forth.
In my experience, most small business owners do possess a significant amount of mojo... it's why they started their business in the first place - they love what they do and want to spend their time doing it. I think the biggest challenge for the business owner is to RETAIN the mojo, even in the day-in, day-out stress of running their business. That's where delegating undesirable tasks, daily planning and narrow focus can really help.
Mojo as Marshall talks about it relates to living your vision and loving your work. If small business owners value having bliss in their business, then getting their mojo flowing is essential. When your mojo is flowing, you can achieve much more with much less. You can create possibilities where others wouldn't see it and you can deliver a much more authentic experience for your clients.