Here's some tips on how to develop the marketing section of the business plan for your small business .......
I suggest that you evolve demographics for your anticipated customer base that allow you to develop a marketing plan from the customers you wish to reach with your product information. Demographics are generally available at web sites such as the US Census Bureau and other links below.
Seek information about individuals who are likely to buy your product, such as age, location, lifestyle, and similar information that would allow you to gear a marketing plan toward a population of buyers you wish to impress.
When researching on web sites I recommend that you change your search key words. Here is a list of preface words that you should consider followed by words identifying your product when searching on Google or like sites: Financial Forecast **Anticipated Revenue ** Future Market **Sales and Revenue **Market Coverage **Industry Forecast **Market Trends **Market Data **Forecast Data **Outlook **Others you may think of implying data and information in the past, present or future.
Sometimes the information doesn't jump right out of the page at you. You have to give some thought to how you are going to use the data and be willing to look at it at face value and think about potential underlying support it may be providing to your premises. You may have to change your focus from a technical one to a business one and elevate your view of information, then interpolate downward.
Give the best you can to preparation of all the other elements of the plan except the financial section and then use them as a springboard to complete your expense and revenue forecasts in the finance area to complete your business plan.
Online resources ....
* Entrepreneur Resource Center
* Fact Finder
* SEC EDGAR