The best books to read are those that are entertaining , informative and well written, including novels, histories, biographies, books of general knowledge and finally books relevant to the particular type of interests your entreprenuership involves. Well rounded is the key, IMHO.
One of my favorites is "BEE-ing Attraction: What Love Has to Do with Business and Marketing" by Jan Stringer and Alan Hickman. This book reveals unusual methods for attracting what you want for your business while living an authentic life. If you're a conscious entrepreneur seeking ways to enjoy your work life more, this book is a must.
Nearly any of the books by Alan Weiss for running a business are good - including:
* Million Dollar Consulting Toolkit
* Process Consulting
* Value Based Fees
And...Peter Block's - Flawless Consulting
And...Phillips - The Consultant's Scorecard
And...Jim Collins' Good to Great, Daniel Pink's Drive, and Martin's The Design of Business.
Here's more - - -
Jim Collins ... Good to Great
Arbringer Institute .... Leadership and self-deception
James Gleick .... Chaos
Howard Schultz .... Pour Your Heart Into It
* "Enchantment" by Guy Kawasaki.
* "Selling the Invisible" by Harry Beckwith. Indispensable reading!!
* "Social Marketing to the Business Customer" by Paul Gillin and Eric Schwartzman. All about B2B social media marketing, which is different than B2C
* "The Thank You Economy" by Gary Vaynerchuk.
Sun Zu .... The Art of War
Plus these ....
* How I Raised Myself from Failure to Success - Frank Bettger. A great book on selling, including how to put a value on every phone call you make, whether you get business from it or not.
* How to Win Friends and Influence People - Dale Carnegie. The lessons in this book still work today.
* The Art of SEO - Enge, Spencer, Fishkin, Stricchiola. A great read even for people who don't work in the SEO arena. Even if you do, there are lots of great snippets here.
* Most books by Tom Peters. A management consultant who knows that to get useful things done, you have to do useful things.
And don't forget this one ....
The Art of Start by Guy Kawasaki teaches everything about entrepreneurship