I have posted a link to several articles that can help us beat the challenge to acquiring business and standing out in the crowd that the consumer web sourcing "everything's a commodity" mentality has created for us.
Please take a look and lets begin a dialog on how to win in the face of this issue. NOTE: I'm not trying to sell my services. These articles are about how folks like you and me can overcome that game changing challenge. Thanks, Neil licht Small Business Success 'how-to' Articles
http://www.mentrepreneurs.com/Groups/HowtoArticles/tabid/68/articleType/AuthorView/authorID/41/ndlicht.aspx