By Dave Ramacitti
The one overriding goal of your small business’s marketing efforts, especially during a start-up phase, is to be noticed, is to be memorable in the eyes of customers or potential customers. You achieve being memorable by finding something your customers or potential customers can identify with, an image that you can own. Then you deliver that image --- your marketing message --- in a unique and memorable way, that is, in a way that is different from your competitors.
One way you can present your marketing message in a unique way is to involve animals. Animals, like the unforgettable Taco Bell talking Chihuahua and Target’s Spot the dog, can give your business a unique look and feel. For example, all you have to see are the proudly stepping Clydesdales to know what’s being advertised. Budweiser doesn’t have to use its “official” logo, those horses are so familiar they’ve become Bud’s “unofficial” logo.
Here’s a quickie quiz: What brand do you instantly associate with a tiger? What product uses a sassy duck as its spokesperson? How about the highly energetic bunny? As we said above, Target has Spot the dog, but what store uses a giraffe?
Dave Ramacitti is co-founder and chief content developer for Marketing Over Easy, a new website dedicated to helping small businesses be smarter marketers. To receive a free copy of our special report "58 Free and Low Cost Ways to Promote Your New Small Business" visit us at www.marketingovereasy.com/signup © 2010 by David F. Ramacitti. Excerpted from The All-Important Stuff You Gotta Do First to Effectively Market Your Small Business © 2009 by David F. Ramacitti