Tuesday, October 19, 2010

3 Ways to Improve Your Image With Marketing Materials

Your marketing materials should portray a professional image that builds confidence in potential clients.  If you try to cut corners, clients will see it, and it will reflect poorly on your business.

Take advantage of some of the low-cost software available on the market to help you create visually appealing literature such as brochures, business cards, newsletters, flyers, and catalogs. The three tips below will get you moving in the right direction.

  • Create materials that have a consistent look. Use the same logo and/or colors across the different pieces. If you spread out your marketing materials and looked at them in their entirety, they should look like they came from the same company.
  • Use high resolution photos and artwork. For example, 300 dpi is a good resolution for printing. Take photos yourself or purchase stock images from one of the many sites selling royalty free images. Start with dreamstime.com, gettyimages.com, and istockphoto.com for thousands of pictures and illustrations to choose from.
  • Print on high quality paper. Regular 20 lb. copier paper won't do. Newsletters, flyers, and brochures look good on glossy paper. You could also print postcards and brochures on heavier stock.

Use the design services offered by Freelance Assistance, LLC, and experience the power of branding. We'll partner with you to create marketing materials you can be proud of. We do the design work as well as the copywriting. Send us an email to find out how we can help you improve your image.