For more than 10 years now, there has been a powerful trend for people to search the internet for the products and services they want. Not only is this the current trend, but it is accelerating.
The consequences, for offline marketers, have been brutal, with them increasingly fighting over a shrinking piece of the pie. They are in the unhappy position of investing an increasing amount of resources (both time and money) for a constantly shrinking return, while online marketers dine on their lost market share.
Ask anyone who has been doing it for a while how hard it is to get a new client, or sale, from networking, telemarketing, cold email campaigns, direct mail and a host of others. Especially compared to 5 years ago.
Regularly, on LinkedIn Q&A, there are questions from traditional marketers, that reveal the strain of trying to adjust to the tectonic shift from offline to online.
At the risk of mixing metaphors, the online marketers are catching the wave. The offline marketers are pushing a rope. Naturally, there are exceptions to both of these, i.e. successful offline marketers and failed online marketers, but that is exactly what they are, the exceptions.
As I say, the trend is accelerating. There is still plenty of time to catch the wave. You don't have to plunge in with a big budget. You can baby-step into it at a pace you can digest. A year or two down the road, you will be glad you did.
There is tons of free information available if you search 'Inbound Marketing'. If you want to accelerate the learning curve, there are plenty of people out there you can hire to help out.
The big winners here, will be the ones who learn how to substitute website visitors for sales calls.
Above contribution from Carl Diamond
Showing posts with label Small Business Sales. Show all posts
Showing posts with label Small Business Sales. Show all posts
Monday, October 24, 2011
Monday, September 20, 2010
Sales Management For Small Businesses
Sales Manager Now is just that. They provide sales management for small businesses needing a sales manager now. Most business owners use this service because they are tired of "trying" to manage the sales team with less than desirable results.
Rene Zamora, owner and one of the Sales Managers says, "Our clients are business owners who have successful businesses but have plateaued. They know they are not the ones that can manage the sales team to the next level. What they really like is our fee structure which gives them all they need from a sales manager at a 1/3 of the cost of having a full time local manager."
Unlike other sales management services, they provide a real live person, a real manager, not just a software package or system that will "solve all your problems." The sales managers work weekly and sometimes daily with the sales people and provide a healthy sales perspective to the owners when decision need to be made.
They have been in business providing service for four years with an average length of service being 16.5 months with the shortest being 1 month and the longest 48 months. Fees range between $2500 and $4000 per month.
You can find out more about them at ..... Sales Manager Now
Rene Zamora, owner and one of the Sales Managers says, "Our clients are business owners who have successful businesses but have plateaued. They know they are not the ones that can manage the sales team to the next level. What they really like is our fee structure which gives them all they need from a sales manager at a 1/3 of the cost of having a full time local manager."
Unlike other sales management services, they provide a real live person, a real manager, not just a software package or system that will "solve all your problems." The sales managers work weekly and sometimes daily with the sales people and provide a healthy sales perspective to the owners when decision need to be made.
They have been in business providing service for four years with an average length of service being 16.5 months with the shortest being 1 month and the longest 48 months. Fees range between $2500 and $4000 per month.
You can find out more about them at ..... Sales Manager Now
Monday, December 28, 2009
Small Business Sales …. How To Improve Your Numbers
Here's a question I've been asking lately:
If Sales Meetings Were Optional Would Your Sales Team Attend?
If You Only Charged $1.00 Admission Would Anyone Pay?
Sales managers are busy. I know. I’ve been there too; scrambling around at the last minute for something to talk about that’s positive, motivational, relevant and most importantly, valuable.
Sales meetings should be a place for mentoring, sharing, teaching, discussing and learning.
But far too often, sales meetings become mere housekeeping sessions - a platform for marketing, accounting, manufacturing, shipping and other
department heads to complain.
That's why any business with a sales team needs to read the latest industry insiders' report: “Get ‘em Good or Get ‘em Gone! - Instant Sales Strategies for Time-Starved Managers.”
The report is a no-nonsense, real world, industry insiders’ perspective for sales managers who want to dramatically improve their sales teams today!
How To Improve Your Sales Numbers
If Sales Meetings Were Optional Would Your Sales Team Attend?
If You Only Charged $1.00 Admission Would Anyone Pay?
Sales managers are busy. I know. I’ve been there too; scrambling around at the last minute for something to talk about that’s positive, motivational, relevant and most importantly, valuable.
Sales meetings should be a place for mentoring, sharing, teaching, discussing and learning.
But far too often, sales meetings become mere housekeeping sessions - a platform for marketing, accounting, manufacturing, shipping and other
department heads to complain.
That's why any business with a sales team needs to read the latest industry insiders' report: “Get ‘em Good or Get ‘em Gone! - Instant Sales Strategies for Time-Starved Managers.”
The report is a no-nonsense, real world, industry insiders’ perspective for sales managers who want to dramatically improve their sales teams today!
How To Improve Your Sales Numbers
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