Don't market! Most companies have marketing budgets but few have customer rétention budgets. Focus on what makes your company unique. Be real. Here is a snippet from a blog by Marc Reece .....
Don’t just tell me how important I am to you in your messaging, show me! If customer service is truly your number one priority, make sure that your actions match your printed word and mission statement.
Nothing shows more disrespect and gets me more fired up than listening to a recording stating how important my business is to you so please hold for the next available customer service agent.
My time is as valuable to me as my business is to you, remember that! I want you to remember that everyday you are open for business, you are open for a reason and a purpose.
That reason and purpose is me, remember that!