If a retail company has a physical store and they want to venture into this world of e-commerce to create an additional revenue stream .... and/or compliment their physical store presence and advertising .... then I would highly suggest working with groupon.com as a strategic marketing campaign.
The normal results after using the service are getting the store on the map of peoples’ minds where many had never seen or heard of the company .... and it will generate first time customers, absent customers and referral customers.
Many one location shops are only known to a small percentage in the immediate area, however groupon.com would fulfill a strategic marketing plan one could only dream of if one didn’t have a large marketing budget. The other great part about groupon.com’s service is you don’t pay any money upfront, only if the deal gets a green light from members and your cash register starts making a “cha-ching” sound.
You may want to have a conversation with groupon.com to get more details .... you can contact them at 877. 788.7858. Or you can peruse their web page where they explain their service/product at GroupOn http://www.grouponworks.com
You will also need a solid merchant account system set up which also accommodates online ordering. Elite Processing has one of the best reputations in the Merchant Account arena. I highly recommend you learn more about what they can do for you by visiting their website here:
Elite Processing Systems - Merchant Accounts