You are a small business owner, and you're doing it all on your own: back-end, front-end, production, client relationship management. Let HOFFMAN PRODUCTIONS handle your social media marketing and make you a video for online promotion.
Margelit Hoffman runs the social media department; her background in B2B cold calling combined with her experience in promoting both local and international small businesses has informed her work as a virtual social media assistant for small businesses who are looking to grow through online connections.
Shmuel Hoffman, Margelit's husband, makes promotional videos from start to finish. He creates the concept, does the filming, editing, graphics and animation. Everyone looking to do business online needs a video on their website since Google changed its algorithm to favor video and rich media, and since Youtube became the number two search engine in the world.
Check out Shmuel and Margelit on their website, hoffmanproductions.net, and on their blog, shmuelhoffmansblog.com for more info, or to watch some very well-made videos!
Showing posts with label Video Marketing. Show all posts
Showing posts with label Video Marketing. Show all posts
Monday, October 11, 2010
Friday, November 27, 2009
Can Video / Podcasting Help Market Your Small Business?
This is an easy one … the short answer is yes.
Video is great for marketing and driving traffic to your business website.
Video, only if done right, can help with:
1 - Raising awareness about your business/product
2 - Getting your website on the first page of Google (based on keywords selected)
3 - Increasing customer retention
Video offers a more personal strategy for prospective clients to feel familiar with you. It also helps your website get a better search engine ranking.
Video Podcasting is an underused and powerful tool that can pay for itself and market products at the same time. The revenue from podcasting is doubling every year while the costs are staying the same. 100 million people are d27nloading podcasts from iTunes every year.
Perhaps most interestingly, advertisers are starting to fall over themselves to sponsor podcasts. Although they realize podcasts’ audiences are small, they also realize they are niche and very loyal.
If someone has bothered to go to iTunes, download the podcast, transferred it to their iPhone, and then watch it …. they are pretty likely to be interested in whatever the podcast is about, and therefore also interested in related products.
In one very successful podcaster’s words …. why spend a fortune on advertising on a TV show with an audience of 5million when you really only want to reach the 100,000 people interested in your product? With podcasting you are spending a fraction of the money on a show that reaches your targeted 100,000 people in a much more measurable way.
If businesses create a regular show around their brand that isn’t the traditional business podcast (i.e. what has our company been doing this year) ….. but is a piece of entertainment based around their brand …. they will get a wider audience riveted. Once you get them drawn in … you can strengthen the relationship via a mailing list (have a way for them to opt-in). You can also link directly to some specific product or service related to the podcast. They’re interested in the “subject” after watching your “show” … and are now primed to take the action you want. Buy.
Video is great for marketing and driving traffic to your business website.
Video, only if done right, can help with:
1 - Raising awareness about your business/product
2 - Getting your website on the first page of Google (based on keywords selected)
3 - Increasing customer retention
Video offers a more personal strategy for prospective clients to feel familiar with you. It also helps your website get a better search engine ranking.
Video Podcasting is an underused and powerful tool that can pay for itself and market products at the same time. The revenue from podcasting is doubling every year while the costs are staying the same. 100 million people are d27nloading podcasts from iTunes every year.
Perhaps most interestingly, advertisers are starting to fall over themselves to sponsor podcasts. Although they realize podcasts’ audiences are small, they also realize they are niche and very loyal.
If someone has bothered to go to iTunes, download the podcast, transferred it to their iPhone, and then watch it …. they are pretty likely to be interested in whatever the podcast is about, and therefore also interested in related products.
In one very successful podcaster’s words …. why spend a fortune on advertising on a TV show with an audience of 5million when you really only want to reach the 100,000 people interested in your product? With podcasting you are spending a fraction of the money on a show that reaches your targeted 100,000 people in a much more measurable way.
If businesses create a regular show around their brand that isn’t the traditional business podcast (i.e. what has our company been doing this year) ….. but is a piece of entertainment based around their brand …. they will get a wider audience riveted. Once you get them drawn in … you can strengthen the relationship via a mailing list (have a way for them to opt-in). You can also link directly to some specific product or service related to the podcast. They’re interested in the “subject” after watching your “show” … and are now primed to take the action you want. Buy.
Monday, September 28, 2009
Video Marketing For The Small Business
A lot of small business owners are considering investing in online video--with good reason. Video is the next killer app on the web, and in a few months, companies without a video marketing presence will look as outdated as companies without a web site.
If you think this is an exaggeration, consider that in August 2008 Comscore indicated that YouTube had already become the internet's #2 search engine.
However, there are 2 problems small businesses face with getting into online video:
1) Cost
2) Distribution
The first issue is pretty clear--the lowest quality production studios usually won't go lower than $5k. The more insidious problem is distribution: Many companies spend heavily for a promotional video only to see it languish on YouTube with less than 1000 views.
Zadby addresses both issues with a single innovative solution--charging only for distribution. In other words, businesses pay (and risk) nothing for the video creation and only pay for the audience that watches the video.
Zadby manages this innovative pricing solution by connecting clients with online video producers who already have large, loyal audiences that are relevant to the product or service being promoted. Zadby's producer community includes over 500 of popular online video producers who produce videos ranging from sketch comedy for young males to cosmetics videos for young women to health and wellness videos for baby boomers. These producers have large relevant audiences so they are willing to shoot videos on spec and take on the risk of successful distribution so Zadby clients don't have to.
Zadby only charges $50 per 1000 views for 100% branded videos (and less for videos with lesser branding requirements). So for the minimum $5k you would pay to a low quality production studios just for 1 video, a $5k Zadby campaign would deliver a video plus at least 100,000 targeted views plus a money-back guarantee.
There are example videos on Zadby.com of work done for big brands like Pizza Hut and Animal Planet, but the links below include a 2 smaller videos done for smaller businesses. Examples relevant to almost any type of business can be shared with interested parties upon request.
For more info on Zadby video marketing services go to:
Video Marketing
For examples of Zadby video marketing for small businesses go to:
Video Marketing Example 1
Video Marketing Example 2
If you think this is an exaggeration, consider that in August 2008 Comscore indicated that YouTube had already become the internet's #2 search engine.
However, there are 2 problems small businesses face with getting into online video:
1) Cost
2) Distribution
The first issue is pretty clear--the lowest quality production studios usually won't go lower than $5k. The more insidious problem is distribution: Many companies spend heavily for a promotional video only to see it languish on YouTube with less than 1000 views.
Zadby addresses both issues with a single innovative solution--charging only for distribution. In other words, businesses pay (and risk) nothing for the video creation and only pay for the audience that watches the video.
Zadby manages this innovative pricing solution by connecting clients with online video producers who already have large, loyal audiences that are relevant to the product or service being promoted. Zadby's producer community includes over 500 of popular online video producers who produce videos ranging from sketch comedy for young males to cosmetics videos for young women to health and wellness videos for baby boomers. These producers have large relevant audiences so they are willing to shoot videos on spec and take on the risk of successful distribution so Zadby clients don't have to.
Zadby only charges $50 per 1000 views for 100% branded videos (and less for videos with lesser branding requirements). So for the minimum $5k you would pay to a low quality production studios just for 1 video, a $5k Zadby campaign would deliver a video plus at least 100,000 targeted views plus a money-back guarantee.
There are example videos on Zadby.com of work done for big brands like Pizza Hut and Animal Planet, but the links below include a 2 smaller videos done for smaller businesses. Examples relevant to almost any type of business can be shared with interested parties upon request.
For more info on Zadby video marketing services go to:
Video Marketing
For examples of Zadby video marketing for small businesses go to:
Video Marketing Example 1
Video Marketing Example 2
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