I'm the female half of my company and I often find that though most clients have no problem taking me seriously and they understand my areas of expertise and I quickly prove that I know what I'm talking about, some still pull stunts like seeing how far they can push me and how much they can get for free when dealing with me, but wouldn't dare do that when they speak to my partner/husband.
It feels like they assume I will be a softie - a pushover - just because I'm a woman and I *do* go out of my way to make sure they are well-taken care of.
I just get frustrated when some clients try to manipulate me and I see it coming from a mile away, but they don't realize I know what they are doing.
That or they think I'm merely the secretary!! (sigh)
So perhaps you could help women find creative ways (that suit their personalities and positions), to empower themselves and to subtly keep that power when dealing with certain types of clients - while at the same time still being of service and bringing relief to the client. Sadly, they don't teach this in schools - and experience can be a painful and embarrassing teacher!
Courtesy Of Michele O'Riley Eliseon.com